The goals you never hear about

From Seth Godin

Doing goal setting with friends and colleagues is always motivating and invigorating for me. You hear things ranging from, "I want to help this village get out of poverty," or "I want to double our market share," or "I want to be financially independent."

What you rarely hear is, "I don't want to fail," "I don't want to look stupid," or "I don't want to make any mistakes."

http://sethgodin.typepad.com/seths_blog/2009/01/the-goals-you-never-hear-about.html